io.finnet - MPC Wallet User Acquisition

About the Project:

io.finnet is a trustless self-custody platform that offers MPC wallet infrastructure for developers and crypto businesses. Their core product enables enterprises to integrate secure, scalable wallet solutions without compromising on decentralization. The March 2025 campaign focused on increasing developer adoption of their SDKs and APIs, as well as promoting new features like automated Virtual Signing and integrated RPC node management.

Campaign Goal/Challenge:

Ahead of a broader B2B push, io.finnet aimed to validate product market fit among developers. The goal was to drive 500+ “Get Started for Free” signups within 4 weeks, grow brand engagement on Twitter (X), and build a waitlist for upcoming developer features.

Scope of Work / Services Included:

• Developer Focused GTM Strategy
• Influencer Marketing (KOLs)
• Growth Hacking

Results:

• 5,000+ free dev signups (10x above target)
• 31,000 website visits (520% over target)
• 4,000 X followers (from 700 → +471% growth)
• 5,200 waitlist signups for upcoming features
• Technical KOLs hosted 3 live coding sessions
• $1,200 credit incentive converted 3x better than industry average
• Collected 100+ developer feedback threads and GitHub issues

Key Wins:

• Dev Credits > Discounts: Offering $1,200 in credits led to significantly higher conversion vs. typical discount based CTAs
• KOLs as Builders: Influencers who used the tools in public (not just promoted them) outperformed scripted promotions
• Sequenced Content Strategy: A three week rollout, starting with deep dives, followed by security education, and ending with feature demos - helped build narrative momentum

Core Takeaway:

“Developers don’t buy marketing. They buy working tools, good docs, and trusted voices”

This campaign showed that growth among technical users depends more on product credibility and peer validation than on traditional promotion. By treating influencers as co-builders and focusing on practical utility over hype, io.finnet turned awareness into adoption.