Crypto KOL Campaign Budget Calculator

Quick answer: a typical 2026 TGE KOL wave uses 15–40 influencers across tiers and costs $15K–$120K. Set how many KOLs you plan per tier below — rates are real 2026 market ranges from our campaign data — and get an instant budget plus estimated wallet activations.

Nano KOLs
1K–10K followers · $200–$1,500 per post · 8–15% engagement
Micro KOLs
10K–50K followers · $500–$5,000 per post · 5–10% engagement
Mid-tier KOLs
50K–250K followers · $2,500–$15,000 per post · 3–6% engagement
Macro KOLs
250K–1M followers · $10,000–$50,000 per post · 1.5–4% engagement
Mega KOLs
1M+ followers · $25,000–$200,000 per post · 0.5–2% engagement
Total KOL posts
20
Budget range
$45,000 – $270,000
Est. wallet activations
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Est. cost per wallet
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Wallet estimates use our 2024–2026 attribution benchmarks (wallets activated per $1K by tier). Industry-standard agency pass-through mark-up is 15–25% — we disclose ours. Estimates are directional, not a quote.

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Full pricing context: Crypto Marketing Costs Breakdown 2026 · Top 50 Crypto KOLs by ROI tier