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Trusted By Industry Leaders
The Token Launch Steps
1. Foundations
Tokenomics, whitepaper, website, and legal structure
2. Community
Build Telegram, Discord, and X before launch
3. Narrative and PR
Craft the story and earn media credibility
4. KOL seeding
Line up creators for coordinated launch waves
5. Listings
Prepare exchange and DEX listing logistics
6. TGE and post-launch
Execute the event and sustain momentum after
Before The Launch
Most launch success is decided before TGE day.
Finalize tokenomics and vesting.
Publish a clear whitepaper and website.
Build and warm up your community.
Prepare landing pages and tracking.
Seed KOLs and line up PR.
Coordinate exchange or DEX listing details.
During And After TGE
On launch, coordinated KOL waves, PR, and community activity create the repetition and trust the market needs. After TGE, the work shifts to holder communication, search capture, and continued community activity so the project does not fade once the initial excitement passes.
Common Token Launch Mistakes
Launching with no community, harsh unlock schedules, one-off influencer posts, no landing pages, and no post-launch plan are the most common ways launches fail. A coordinated plan addresses each before TGE day.
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
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Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3 — creators, clipping, and short-form video that reach retail at low CPMs.
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UGC Creator Management
Fully managed crypto UGC creator networks — sourcing, vetting, briefing, QA, and a steady stream of on-narrative short-form video at scale.
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Blockchain Marketing Agency
Full-stack blockchain marketing agency delivering end-to-end growth for Layer 1s, Layer 2s, DeFi protocols, and token launches. 3,000+ KOL network.
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Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing — measured in views, wallets, and on-chain conversions.
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Crypto Clipping Agency
Crypto-native clipping campaigns that flood TikTok, Reels, Shorts, and X with on-narrative short-form content.
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Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
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Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
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Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
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Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
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Crypto Fundraising
Connect with investors who truly understand your vision. We match you with the perfect funding partners
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Web3 GTM Strategy
Design launch plans that create immediate traction. We help you avoid costly mistakes common to new projects
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Blockchain PR
Bridge the gap between your project and media coverage. We transform achievements into stories
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Crypto Influencer Marketing
Connect with authentic crypto KOLs to expand your reach and drive meaningful engagement
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Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
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Crypto Community Management
Transform community members into passionate advocates. We create spaces where members actively participate
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Crypto Social Media Management
Turn quiet channels into active communities. We handle your entire social presence with strategic content
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Web3 Branding
Create a standout brand that connects with crypto users. Our designs help your project get noticed
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What Sets Us Apart
Strategic marketing solutions tailored for the decentralized future
Blockchain Marketing Expertise
We understand DeFi, NFTs, and crypto projects inside and out. We make your project more visible and get more people using it.
24/7 Community Management
We build active Web3 communities people want to join. We handle moderation and protect from scammers and spam.
Crypto Native PR & Media
We get your project featured in crypto publications and connect you with blockchain influencers who matter.
Data-Driven Growth Hacking
We use real blockchain data to improve your marketing. Just strategies that work based on actual numbers.
Comprehensive Web3 Services
We handle everything from token launches to Web3 branding to app promotion. One team for all marketing needs.
Proven Blockchain Success
We've helped over 100 Web3 projects grow since 2019, including DeFi protocols, NFT marketplaces, and Layer 2 solutions.
Client Success Stories
Check how our proven strategies helped blockchain projects succeed in the industry
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We’re thrilled to dive into your Web3 project and uncover how LuvKaizen can supercharge your growth!
Here’s the agenda for our call:
Intro and what is LuvKaizen
Project or/and whitepaper overview
Your core marketing goals
How the LuvKaizen process works
Any questions about Web3 marketing
We look forward to discussing how LuvKaizen can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
How do you launch a token?
By preparing tokenomics, whitepaper, and community first, then coordinating KOLs, PR, listings, and a TGE, followed by a strong post-launch plan.
When should token launch marketing start?
Well before TGE, so community, creators, landing pages, and PR are ready before demand spikes during the launch window.
What is a TGE?
A TGE, or Token Generation Event, is the moment a project's token is created and distributed to participants, often the focal point of a launch.
Do I need a community before launching a token?
Yes. Launching without a warmed-up community is one of the most common causes of weak token launches.
What happens after a token launch?
Post-launch work focuses on holder communication, search capture, content, and continued community activity to sustain momentum.