How to Launch a Token

A token launch runs through six sequential stages, and skipping one usually shows up as a weak TGE. Plan for eight to twelve weeks from finished tokenomics to launch day; teams that try to do it in three usually cut the community and listing work.

1. Foundations (weeks 1 to 3): tokenomics, vesting and release schedule, whitepaper, website and legal structure finalized before anything is marketed publicly. Get legal advice on how the token is classified in your main markets. If you will offer it to the public in the EU, MiCA requires a crypto-asset white paper for most tokens.
2. Technical setup (weeks 2 to 6): choose the chain (Ethereum, an L2, Solana or BNB Chain) by where your users and liquidity already are, deploy on testnet, commission a smart contract audit and put treasury and admin keys behind a multisig. Vesting and airdrop claims should run through audited contracts, not manual transfers.
3. Community (weeks 3 to 10): build Telegram, Discord and X audiences with points, testnets or waitlists, so there is somewhere for attention to land.
4. Narrative, PR and KOL seeding (weeks 4 to 10): craft the story, earn media coverage ahead of the event and brief creators from a vetted network for coordinated launch waves.
5. Liquidity and listings (weeks 6 to 11): choose between a DEX pool you seed yourself, a launchpad sale and centralized exchange listings, and confirm a market maker if you list on a CEX. Do not announce a TGE date until these are signed.
6. TGE and post-launch (week 12 onward): run the event with claims open, pools live and tracking in place, then sustain momentum with updates, a second KOL wave and clear communication before every scheduled token release.

Budget follows the same order. Our published bands put full token launch programs at $50K to $250K and KOL waves at $15K to $120K, before exchange and market maker costs, which vary widely by venue.

On launch, coordinated KOL waves, PR, and community activity create the repetition and trust the market needs. After TGE, the work shifts to holder communication, search capture, and continued community activity so the project does not fade once the initial excitement passes. The projects that hold their price and community past week one are almost always the ones that kept posting, kept moderating, and kept explaining the roadmap after the token started trading, instead of going quiet once the chart stopped moving in their favor.

A simple rhythm for the first 30 days: daily community updates in week one, a second KOL wave once trading settles, a public roadmap check-in around day 14, and an AMA before the first unlock. Search capture means pages for your ticker, price and "how to buy" queries are live before listing day. Our post-TGE marketing page covers that phase in detail.