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Crypto Token Market Making: Strategy, Introductions, Deal Terms
Quick answer: LuvKaizen provides token market making support on the project's side of the table: liquidity strategy for launches and listings, introductions to vetted crypto market makers, and negotiation of deal terms. We have guided 100+ launches since 2019 and never run the trading book ourselves, so our advice stays independent.
Trusted By Industry Leaders
Liquidity makes or breaks a listing
A token with thin liquidity scares away traders and looks risky to exchanges. A market maker provides the order-book depth and tight spreads that make a market tradeable. Choosing the wrong one is one of the most expensive mistakes in crypto token market making: bad loan-option terms can hand a desk cheap tokens to dump on your community.
How we help
- Market maker introductions to vetted desks that fit your token's stage and venues (see our market maker rankings).
- Liquidity strategy aligned to your token launch and listing plan.
- Deal-term negotiation: loan-plus-call-option vs retainer, strike levels, KPIs, exit clauses.
- KPI monitoring: spread, depth, and uptime tracked against the contract.
- Coordination with exchange listing marketing so depth and demand arrive together.
- Memecoins: graduation and DEX-pool liquidity is its own discipline: memecoin market making.
Independent, project-side guidance
We sit on your side of the table. Because we don't run the market-making book ourselves, our advice on providers and terms is independent, focused on what's best for your project, not a trading desk.
Who it's for
Token projects preparing for TGE or exchange listings that need liquidity in place and want to avoid common market-making mistakes.
Why LuvKaizen
Since 2019 we've guided 100+ projects through launches and listings, coordinating liquidity alongside the marketing, KOL, and PR push that a successful listing needs.
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Crypto Influencer Marketplace
Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.
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KOL Campaign Management
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Crypto KOL Marketing
Activate 5,000+ vetted crypto KOLs across X, YouTube, Telegram and TikTok: sourced, briefed, and tracked end to end.
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Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
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UGC Creator Management
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Transform community members into passionate advocates. We create spaces where members actively participate
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What Sets Us Apart
Strategic marketing solutions tailored for the decentralized future
Blockchain Marketing Expertise
We understand DeFi, NFTs, and crypto projects inside and out. We make your project more visible and get more people using it.
24/7 Community Management
We build active Web3 communities people want to join. We handle moderation and protect from scammers and spam.
Crypto Native PR & Media
We get your project featured in crypto publications and connect you with blockchain influencers who matter.
Data-Driven Growth Hacking
We use real blockchain data to improve your marketing. Just strategies that work based on actual numbers.
Comprehensive Web3 Services
We handle everything from token launches to Web3 branding to app promotion. One team for all marketing needs.
Proven Blockchain Success
We've helped over 100 Web3 projects grow since 2019, including DeFi protocols, NFT marketplaces, and Layer 2 solutions.
Client Success Stories
Check how our proven strategies helped blockchain projects succeed in the industry
Gate.io - Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Swissmoney - Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
io.finnet - MPC Wallet User Acquisition
Drove 5000+ developer signups and 31k website visits in 3 weeks through technical content and KOL-led activation
We’re thrilled to dive into your Web3 project and uncover how LuvKaizen can supercharge your growth!
Here’s the agenda for our call:
Intro and what is LuvKaizen
Project or/and whitepaper overview
Your core marketing goals
How the LuvKaizen process works
Any questions about Web3 marketing
We look forward to discussing how LuvKaizen can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What are token market making services?
Everything involved in keeping a token tradeable: continuous two-sided quoting, order-book depth, tight spreads, and inventory management across exchanges. LuvKaizen adds the project-side layer: strategy, desk selection, and deal negotiation.
Does LuvKaizen act as the market maker?
No. We provide introductions to vetted market makers and independent, project-side guidance on strategy and deal structure. We do not custody funds or trade on your behalf.
How are market-maker deals usually structured?
Commonly via loan/option models or fixed retainers. Each has trade-offs; we help you understand them and avoid predatory terms.
When should we engage a market maker?
Before a token generation event or exchange listing, so liquidity is ready when trading goes live.
Can you coordinate this with marketing?
Yes, we align liquidity with the KOL, PR, and community push so your listing has both depth and demand.