Crypto Marketing Agency in the USA

Securities risk gets the attention, but the rule that most often catches crypto influencer campaigns is the FTC's Endorsement Guides (16 CFR Part 255), revised effective 26 July 2023. Any material connection between you and a creator, whether payment, free tokens, affiliate commission or an advisory seat, must be disclosed clearly and conspicuously, which the FTC now defines as unavoidable: at the start of the caption, not below the "more" cutoff and not buried in a block of hashtags. The liability runs to you, not just the creator. An advertiser can be liable for a deceptive endorsement even where the endorser is not, and even where the brand never instructed the influencer to omit the disclosure. Every US KOL brief we write specifies disclosure wording and placement, and we check the posts after they ship.