-3.svg)
The NFT PR Agency That Gets Collections Covered
Quick answer: An NFT PR agency secures press for drops, collections, and marketplaces across top crypto media, pairing press release distribution with founder visibility. LuvKaizen pitches NFT stories to established crypto media contacts, times coverage around mint and reveal dates, and syndicates announcements to reach collectors at scale.
A great NFT drop dies in silence without coverage. LuvKaizen is a PR agency built for NFTs: we secure earned media for collections, marketplaces, NFT games and creators across the publications and communities that actually move mint demand. Since 2018 we have placed 300+ Web3 projects in tier-1 crypto media and turned headlines into holders.
Trusted By Industry Leaders
Why NFT Projects Need Specialist PR
NFT PR works because it is written by people who understand NFTs, not treated like any other tech launch.
- Attention is the whole game: NFT value is driven by narrative and visibility. Without consistent press, even strong art and tech stay invisible, and PR builds the credibility that converts floor-watchers into minters.
- Generic PR firms do not get NFTs: Pitching an NFT drop is not the same as pitching a SaaS launch. We speak the language of CT, Discord, and the editors who cover Web3, so your story actually lands.
- Earned media compounds trust: A feature in a respected outlet outlasts any ad. It signals legitimacy to collectors, partners, and exchanges, and pairs well with our NFT marketing agency services for full-funnel impact.
Our NFT PR Services
Our NFT PR services cover the full media lifecycle, from first pitch to crisis response.
- Media relations and placements: Targeted outreach and placements across leading crypto and NFT publications, plus mainstream tech where the story fits.
- Press release writing and distribution: Launch, mint, partnership, and roadmap announcements written to get picked up, then distributed across crypto newswires.
- Founder and creator visibility: Thought-leadership, interviews, podcasts, and X presence that build the personal brand behind the project.
- Crisis and reputation management: Rapid, on-narrative response when sentiment turns, protecting your community and your floor price.
PR for Every Corner of NFTs
NFT PR flexes across three distinct categories, each with its own media map, audience, and timing around mint day.
- PFP and art collections: Build hype and credibility ahead of mint and sustain coverage across secondary markets.
- NFT marketplaces and tools: Position your platform as the category leader with sustained, recurring coverage rather than a single launch story.
- NFT games and metaverse: Reach players, guilds, and gaming media directly, and pair coverage with in-world events through our metaverse marketing services. For broader announcements, see our crypto PR agency services.
Our NFT PR Process
Our NFT PR process runs through four stages, from angle to amplified coverage.
- 1. Narrative and angle: We sharpen your story into angles editors actually want to publish, instead of a generic launch announcement.
- 2. Media targeting: We map the right outlets, journalists, and creators for your collection and its mint timing.
- 3. Outreach and placement: We pitch, follow up, and secure coverage timed around your mint or milestone, not whenever an editor gets to it.
- 4. Amplification and reporting: We amplify placements across social and KOLs, then report on reach and sentiment.
Coverage That Drives Mints, Not Just Vanity
Coverage only counts if it moves your funnel, not just your clip count.
- Tied to your funnel: Every placement is timed and amplified to drive traffic to your mint, marketplace, or community at the moment it matters most.
- Measured properly: We track reach, referral traffic, and sentiment, not just a clipping list, so you see real impact on mint volume.
Related solutions
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
explore
Streamer Sponsorship Management
End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.
explore
Casino Clipping Campaigns
Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution against verified views.
explore
Casino Streamer Sponsorships
Booking and managing Kick and Twitch casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.
explore
Casino VIP Player Marketing
VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.
explore
Crypto Casino Launch Marketing
Launch program for new crypto casinos: positioning, KOL and streamer waves, affiliate program setup and community build through the first depositor cohorts.
explore
Robinhood Chain Marketing Agency
Full-stack marketing for teams on Robinhood Chain: KOL campaigns, token launches, PR, clipping and community operations.
explore
iGaming & Casino Marketing
Full-funnel growth for online casinos, sportsbooks and iGaming operators: creator campaigns, clipping, affiliates and compliant paid media.
explore
UGC Creator Sourcing
UGC creator sourcing and vetting from a vetted standing roster: audience checks, niche fit, contracting, rights and bench depth for volume.
explore
Crypto UGC Content Production
End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.
explore
Crypto Influencer Marketplace
Browse 5,000+ KOLs and creators by platform, chain and language, with engagement data shown before you book.
explore
MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.
explore
YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.
explore
Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
explore
KOL Campaign Management
End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.
explore
Crypto KOL Marketing
Work with 5,000+ KOLs and creators across X, YouTube, Telegram and TikTok: sourced, briefed, and tracked end to end.
explore
Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
explore
UGC Creator Management
Fully managed crypto UGC creator networks: sourcing, vetting, briefing, QA, and a steady stream of on-narrative short-form video at scale.
explore
Blockchain Marketing Agency
Full-stack blockchain marketing agency delivering end-to-end growth for Layer 1s, Layer 2s, DeFi protocols, and token launches. Network of 5,000+ KOLs and creators.
explore
Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.
explore
Crypto Clipping Agency
Crypto-native clipping campaigns that flood TikTok, Reels, Shorts, and X with on-narrative short-form content.
explore
Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships, sequenced and measured.
explore
Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
explore
Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
explore
Blockchain Tech Development
Smart contracts, dApps and DeFi protocols built from scoping to mainnet, with security review before launch.
explore
Crypto Fundraising
Raise preparation, investor targeting and warm introductions to crypto-native VCs, angels and grant programs.
explore
Web3 GTM Strategy
Launch plans that sequence positioning, creators, PR and community, so new projects avoid common and costly mistakes.
explore
Blockchain PR
Media relations, announcement planning and founder thought leadership for blockchain projects, run monthly.
explore
Crypto Influencer Marketing
Crypto KOL campaigns on X, YouTube and TikTok, with creators matched to your users and tracked per post.
explore
Crypto Growth Hacking
Referral loops, quests, airdrop rules and creator tests, each judged on users still active after 30 days.
explore
Crypto Community Management
Discord and Telegram moderation, events and onboarding, reported on active members and retention, not raw counts.
explore
Crypto Social Media Management
Content, posting and replies on X, Discord and Telegram, with weekly reports on engagement and sentiment.
explore
Web3 Branding
Positioning, identity system, guidelines and a launch asset kit for Web3 projects, in four to eight weeks.
explore
What Sets Us Apart
Strategic marketing solutions tailored for the decentralized future
Blockchain Marketing Expertise
We understand DeFi, NFTs, and crypto projects inside and out. We make your project more visible and get more people using it.
24/7 Community Management
We build active Web3 communities people want to join. We handle moderation and protect from scammers and spam.
Crypto Native PR & Media
We get your project featured in crypto publications and connect you with blockchain influencers who matter.
Data-Driven Growth Hacking
We use real blockchain data to improve your marketing. Just strategies that work based on actual numbers.
Comprehensive Web3 Services
We handle everything from token launches to Web3 branding to app promotion. One team for all marketing needs.
Proven Blockchain Success
We've helped 300+ Web3 projects grow since 2018, including DeFi protocols, NFT marketplaces, and Layer 2 solutions.
Client Success Stories
Check how our proven strategies helped blockchain projects succeed in the industry
Zerion wallet: Social Media Presence
Grew X followers from 79K to 117K (+48%) in 6 months for a leading DeFi wallet through targeted content strategy
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Step App: TGE
Executed successful token generation event (TGE) for a move-to-earn fitness platform, achieving significant holder distribution and trading volume
Let's plan your campaign
Tell us what you are launching and who you want to reach. We will tell you which creators and channels fit and what it takes. A good fit if you need to:
Reach the right creators for your product
Launch in a new GEO
Run streamer sponsorships on Kick and Twitch
Turn streams and content into clips at scale
Plan a launch with KOLs, clips and PR
30 minute call. No obligation. Written plan after the call.
Something went wrong while sending the form. Please try again.
Frequently Asked Questions
What does an NFT PR agency do?
An NFT PR agency secures earned media for NFT projects (press coverage, interviews, press release distribution and founder visibility) across crypto and mainstream outlets to build credibility and drive mint demand.
Which publications can you get our NFT project into?
We place projects across leading crypto and NFT media and relevant mainstream tech outlets, matched to your story and timing. Targets are scoped to your launch during the first strategy call.
When should we start NFT PR, before or after mint?
Before. The strongest results come from building narrative and securing coverage in the weeks ahead of your mint, then sustaining momentum through and after launch.
Do you write the press releases?
Yes. Our Web3-native writers produce launch, mint, partnership and roadmap releases built to get picked up, then handle distribution across crypto newswires and direct media outreach.
Can you combine PR with NFT marketing and KOLs?
Absolutely. NFT PR works best alongside influencer campaigns, community management and paid. We coordinate all of it so coverage and amplification compound.