Crypto KOL Campaign ROI Calculator

Plug in your campaign numbers and see exactly what you got back. Enter spend, impressions, engagements, and conversions from any KOL campaign to calculate CPM, cost per acquisition, and true ROAS. Benchmarks from our 200+ managed campaigns included.

Campaign Spend ($K)
Total amount spent on KOL fees, content creation, and management
Impressions (K)
Total views across all KOL posts, videos, threads, and stories
Engagements
Clicks, saves, shares, replies, and meaningful interactions
Wallet Activations
New wallets, sign-ups, app installs, or attributable conversions
Revenue Generated ($K)
Optional: token sales, TVL inflow, or revenue attributable to campaign
Effective CPM
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Cost per engagement
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Cost per acquisition
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ROAS
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Crypto KOL benchmarks (2024–2026 median): CPM $8–$25, cost per engagement $0.50–$3, CPA $15–$80, ROAS 2x–8x. If your numbers beat these, your campaign outperformed the market. If not, let us show you how to get there.

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Benchmarks: Crypto Marketing Costs Breakdown 2026 · Top 50 Crypto KOLs by ROI Tier