Token Launch Marketing Cost Estimator

Quick answer: a 2026 token launch typically costs $30K–$250K in marketing across pre-launch seeding, launch-day PR, community building, exchange listing support, and post-launch retention. Set your spend per phase below using real ranges from our 100+ TGE campaigns.

Pre-Launch KOL Seeding
Teaser content, alpha group access, hype-building · $5K–$30K · 4–8 weeks before TGE
Launch Day PR Blitz
Press releases, media placements, breaking news push · $5K–$25K · 48–72hr window
Community Building
Discord, Telegram setup & growth, ambassador programs · $3K–$15K/mo · starts 6–8 weeks pre-launch
Exchange Listing Marketing
CEX/DEX listing support, market making coordination · $10K–$50K · varies by tier
Post-Launch Retention
Holder engagement, staking campaigns, ongoing KOL · $3K–$20K/mo · first 90 days critical
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Estimates use 2024–2026 benchmarks from 100+ token launches we have managed. Reach and wallet projections assume a well-positioned project with a working product. Market conditions, tokenomics, and timing materially affect results. This is not a quote.

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Full context: Crypto Marketing Costs Breakdown 2026 · Token Launch Marketing Playbook