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InfoFi Marketing for the Mindshare Era
Quick answer: LuvKaizen runs InfoFi campaigns — Kaito-era mindshare programs where creator incentives, yapper leaderboards and KOL amplification combine to make your project the thing crypto talks about. Attention is now measurable and marketable; we treat it as a channel.
Trusted By Industry Leaders
Attention is now a leaderboard
InfoFi platforms like Kaito turned crypto attention into a scored, ranked, incentivized market. Mindshare percentages decide which projects creators cover next, which narratives compound, and increasingly where capital looks. Projects that treat this as a passive metric lose to projects that campaign for it.
What we do
- Mindshare campaign design — leaderboard strategies built around your catalysts.
- Yapper & creator incentives — reward structures that recruit organic voices at scale.
- KOL amplification waves — anchor accounts that seed narratives yappers extend.
- Narrative content engine — angles and assets that make covering you easy.
- Mindshare analytics — share-of-voice tracking against your competitive set.
Earned mindshare, not bought noise
Leaderboards punish low-quality spam and reward sustained, credible coverage. Our campaigns recruit real voices with real incentives and give them real material — the mindshare that results survives after the campaign ends. Full playbook in our Kaito InfoFi guide.
Who it's for
Token projects and protocols competing for CT mindshare — especially pre-TGE and around major catalysts. Pair with crypto X growth for your own account and crypto social media for the content engine.
Why LuvKaizen
Early on the InfoFi meta with a published playbook, KOL anchors from a 3,000+ network to seed every campaign, and reporting that ties mindshare movement to your KPIs.
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
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MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9–15 month timelines via vetted legal partners, plus EU marketing built in parallel.
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YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers — long-form content that keeps converting.
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Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
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KOL Campaign Management
End-to-end management of your crypto KOL campaigns — outreach, contracts, scheduling, deliverables, and reporting.
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Crypto KOL Marketing
Activate 3,000+ vetted crypto KOLs across X, YouTube, Telegram and TikTok — sourced, briefed, and tracked end to end.
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Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3 — creators, clipping, and short-form video that reach retail at low CPMs.
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UGC Creator Management
Fully managed crypto UGC creator networks — sourcing, vetting, briefing, QA, and a steady stream of on-narrative short-form video at scale.
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Blockchain Marketing Agency
Full-stack blockchain marketing agency delivering end-to-end growth for Layer 1s, Layer 2s, DeFi protocols, and token launches. 3,000+ KOL network.
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Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing — measured in views, wallets, and on-chain conversions.
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Crypto Clipping Agency
Crypto-native clipping campaigns that flood TikTok, Reels, Shorts, and X with on-narrative short-form content.
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Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
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Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
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Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
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Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
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Crypto Fundraising
Connect with investors who truly understand your vision. We match you with the perfect funding partners
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Web3 GTM Strategy
Design launch plans that create immediate traction. We help you avoid costly mistakes common to new projects
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Blockchain PR
Bridge the gap between your project and media coverage. We transform achievements into stories
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Crypto Influencer Marketing
Connect with authentic crypto KOLs to expand your reach and drive meaningful engagement
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Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
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Crypto Community Management
Transform community members into passionate advocates. We create spaces where members actively participate
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Crypto Social Media Management
Turn quiet channels into active communities. We handle your entire social presence with strategic content
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Web3 Branding
Create a standout brand that connects with crypto users. Our designs help your project get noticed
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What Sets Us Apart
Strategic marketing solutions tailored for the decentralized future
Blockchain Marketing Expertise
We understand DeFi, NFTs, and crypto projects inside and out. We make your project more visible and get more people using it.
24/7 Community Management
We build active Web3 communities people want to join. We handle moderation and protect from scammers and spam.
Crypto Native PR & Media
We get your project featured in crypto publications and connect you with blockchain influencers who matter.
Data-Driven Growth Hacking
We use real blockchain data to improve your marketing. Just strategies that work based on actual numbers.
Comprehensive Web3 Services
We handle everything from token launches to Web3 branding to app promotion. One team for all marketing needs.
Proven Blockchain Success
We've helped over 100 Web3 projects grow since 2019, including DeFi protocols, NFT marketplaces, and Layer 2 solutions.
Client Success Stories
Check how our proven strategies helped blockchain projects succeed in the industry
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We’re thrilled to dive into your Web3 project and uncover how LuvKaizen can supercharge your growth!
Here’s the agenda for our call:
Intro and what is LuvKaizen
Project or/and whitepaper overview
Your core marketing goals
How the LuvKaizen process works
Any questions about Web3 marketing
We look forward to discussing how LuvKaizen can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What is InfoFi marketing?
<p>Marketing built for tokenized attention markets — platforms like Kaito that rank projects by mindshare and reward creators for coverage. Campaigns optimize your position in those rankings.</p>
What is a yapper campaign?
<p>An incentivized program where many creators ('yappers') post about your project to climb leaderboards and earn rewards — generating broad, sustained coverage.</p>
Does InfoFi replace KOL marketing?
<p>No — they compound. Anchor KOLs seed the narrative; yapper programs extend it; leaderboards keep it alive between catalysts.</p>
When should an InfoFi campaign start?
<p>Before your catalyst — mindshare compounds, so programs typically run 4–8 weeks ahead of a TGE, listing or major launch.</p>
How do you measure InfoFi results?
<p>Mindshare share-of-voice versus competitors, creator participation, engagement quality and downstream conversions.</p>