Sweepstakes Casino Influencer Marketing Agency

Creator sourcing and state-rule vetting

We recruit creators from our 5,000+ KOL network and beyond, then vet each one twice: once for audience quality (real followers, real engagement) and once for audience geography against the current state exclusion list.

Creators whose audiences concentrate in excluded states are filtered before outreach, and the list is re-checked as rules change.

Campaign design and content formats

Sweeps campaigns run on formats that platforms tolerate and audiences watch: gameplay sessions, first-session walkthroughs, win-moment clips, and creator-code promotions. All run under the same KOL campaign management discipline we apply across verticals.

We brief creators on what sweeps content can and cannot claim: no gambling framing where the model is a sweepstakes, no earnings promises, ever.

FTC disclosure enforcement

Every post carries clear, conspicuous sponsorship disclosure per FTC rules: written into contracts, checked before posting, and audited during the flight. Disclosure is treated as a publishing gate, not a suggestion; our casino influencer compliance guide covers the wider rulebook.

Attribution and optimization

Creator codes and tracked links tie content to sign-ups and first purchases, giving each creator a cost-per-player figure. Budget moves toward the creators who convert, and the roster compounds campaign over campaign.

• Vetted creator roster screened for audience quality and state-level audience geography.
• Campaign playbook defining formats, claims boundaries, and platform-fit content per channel.
• Negotiated creator contracts with disclosure requirements and usage rights built in.
• Compliance layer covering FTC disclosure checks and the current state exclusion list on every post.
• Attribution reporting tying creator codes and links to sign-ups and first purchases per creator.
• Roster optimization that scales converting creators and cuts passengers between flights.