Rainbet: Organic UGC Campaign

About the project: Rainbet is a crypto casino and sportsbook serving a global, retention-driven player base. It competes in a category where most paid acquisition channels are closed or heavily restricted, which puts the weight of growth on organic creator distribution.

Campaign goal/challenge:

Hold always-on organic presence without paid social. The challenge was volume with compliance: sustaining roughly 14 published videos per day across three platforms, scripted so content stays inside platform rules for gambling-adjacent brands.

Scope of work/services included:

• Creator sourcing, vetting and contracting
• Compliance-aware scripting for restricted-category placement
• High-frequency publishing and native cross-posting to TikTok, Instagram Reels and Facebook Reels
• Weekly hook and format rotation, with losing angles cut and winners scaled
• Monthly performance reporting

Results:

• 5.85M impressions over the three-month term, averaging roughly 1.95M per month
• 1,264 videos produced and published, around 14 per day sustained across the term
• Approximately 4,600 views per video on average
• Zero paid amplification, all reach organic in a category where paid acquisition is restricted

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