Sports Betting Sponsorship for Streamers

• Licensed sportsbooks. Brands licensed in specific US states, Canadian provinces or European markets. They can only take bettors where they hold a licence.
• Fantasy and pick'em apps. Apps where users pick player stats instead of placing a classic bet. They sponsor sports creators in the states where they operate.
• Crypto sportsbooks. Crypto casinos with a sportsbook, which take players in markets that licensed brands do not cover.

Which group fits depends on where your viewers live. For the brand side, read how sportsbooks work with creators and how crypto sportsbooks reach bettors.

• 21 in most US states. Most states set 21 as the betting age, while a few such as Montana, New Hampshire and Rhode Island allow 18 (gambling.com, updated 16 October 2026).
• Adult audience. The American Gaming Association code asks sportsbooks to advertise only where at least 73.6 percent of the audience is reasonably expected to be 21 or older, and says influencers appearing in betting ads should be at least 21 (AGA code). Expect US brands to ask for your audience age data.
• Kick. Gambling streams are allowed with strict rules: you must be located where online gambling is legal, you cannot gamble with viewers' funds, and since 1 February 2025 gambling content has to come from sites that verify players' ages (Kick Help Center, Creator Handbook).
• Twitch. The gambling rule in force since 18 October 2022 targets slots, roulette and dice sites without a US or comparable licence and their links and codes. Sports betting, fantasy sports and poker streams are still allowed, so Twitch works for sports betting next to Kick (NPR).
• Disclosure. Say the stream is sponsored, use the platform's branded content label where it has one, keep the brand's responsible gambling line visible and never sell picks as guaranteed.

LuvKaizen matches you with brands that fit your audience and market, and the details are agreed when we work together. You stay responsible for platform rules and local law.