Tier-1 Prediction Market - Clipping Distribution

About the project: The client is a Tier-1 prediction market with a global user base, named withheld under NDA. The major ad platforms treat the category as real-money gaming: TikTok prohibits it outright and Meta requires per-market licensing, so paid social was effectively closed. Distribution through creator-owned accounts was the only channel available at scale.

Campaign goal/challenge:

Build maximum reach without a single brand-owned post. The challenge was holding that reach as the campaign scaled. The best-performing tier of clippers is small, and pushing volume past it dilutes results unless the roster is continuously rebuilt.

Scope of work/services included:

• Creator roster recruitment, vetting and payout administration
• Source asset supply, clip briefs and format libraries refreshed weekly
• Per-view payout structuring, fraud screening, and native distribution to TikTok, Reels and Shorts
• Monthly roster pruning, with bottom-decile performers cut and budget reallocated to proven accounts

Monthly performance:

• Month one: 38.0M impressions
• Month two: 66.0M impressions
• Month three: 81.0M impressions

Results:

• 185M impressions across TikTok (42%), Instagram Reels (35%) and YouTube Shorts (23%)
• Monthly reach more than doubled across the term, from 38M in month one to 81M in month three
• Top single video reached 3.2M views, with 4.44M engagements at a 2.4% rate
• Zero brand-account posts, all distribution through creator-owned accounts

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