Gambling Ad Disclosure Examples for Streamers and Influencers

These gambling ad disclosure examples give you the exact words to use on a sponsored casino or betting stream, clip or post, checked against US FTC and UK ASA guidance on 17 October 2026. Copy them, swap in the brand name, and add any safer gambling message the brand or market requires.

Quick answer: Put a clear label first: "Ad" or "#ad" works in both the US and the UK. Say it out loud on video, keep an on-screen label up during live streams and repeat the spoken disclosure, and turn on the platform's paid partnership setting as well, not instead. Avoid vague tags such as "sp", "spon", "collab" or "ambassador", and in the UK avoid "sponsored" on its own.

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The Rules Behind Every Disclosure Example

Every example on this page follows the same few rules. Where the US and UK differ, use the stricter version if your audience includes both.

Sources: FTC Disclosures 101 for Social Media Influencers, FTC Endorsement Guides: What People Are Asking and ASA Recognising ads: social media and influencer marketing (page dated 6 August 2026), all checked 17 October 2026.

Gambling adds age rules on top of ad labels. In the UK, CAP Code rule 16.3.12 bars gambling ads with strong appeal to under-18s, and rule 16.3.14 says no one who is, or seems to be, under 25 may be featured gambling or playing a significant role (CAP Code section 16). Since October 2025, 100,000 followers registered to under-18s across platforms is the rule of thumb for strong appeal (ASA). For the full compliance picture, see our casino influencer compliance guide.

Live Stream Disclosure Examples

A live viewer can join at any minute, so a single line at the start is not enough. The FTC suggests repeated disclosures through the stream or a continuous on-screen one. Use all four layers below.

Stream title

• "AD | Bonus hunt on [Brand] | 18+"
• "Ad: [Brand] slots session tonight | 18+ only"

Spoken disclosure at the start

• "Quick heads up before we start: this stream is a paid ad for [Brand]. They pay me to play on their site. 18 plus only, and please gamble responsibly."
• "Today's stream is sponsored by [Brand], which means this is an ad. The balance I'm playing with was provided by [Brand]." Use the second sentence whenever the brand funds your balance, because the FTC is clear that financial relationships are not limited to money.

Spoken reminders during the stream

• "For anyone just joining, this is a paid ad for [Brand]."
• A practical pattern is the start, about every 30 minutes, and after every break or raid. The FTC does not set a fixed interval, so err on the side of more.

On-screen overlay and chat

• Overlay for the whole stream: "AD | Paid partnership with [Brand] | 18+"
• Chat command reply: "Ad: I'm paid by [Brand]. Link: [tracking link]. 18+, T&Cs apply."
• On Twitch, also tick the Branded Content box in Stream Manager, which shows viewers a paid promotion notice. The tool was added in 2023 (reported by Lindsey Gamble). If your platform has no built-in label, the title, overlay and spoken lines do the job.

Clip, Short and Video Disclosure Examples

Clips travel without the context of the stream, so each one needs its own label. A clip from a sponsored stream is still an ad.

TikTok, Shorts and Reels

• On-screen text in the first second: "AD" or "Ad | [Brand]".
• Caption starting with the label: "Ad | Max win on [game] at [Brand] last night. 18+"
• Turn on TikTok's content disclosure setting, which labels the post as a paid partnership or commercial content (TikTok).

YouTube videos and VODs

• Title: "[AD] 100 spin bonus hunt on [Brand]".
• Spoken line in the first seconds: "This video is a paid ad for [Brand]."
• In YouTube Studio, tick "My video contains paid promotion like a product placement, sponsorship or endorsement". Viewers then see a disclosure message for the first 10 seconds (YouTube Help, checked 17 October 2026). YouTube also lists online gambling sites it has not reviewed among products you cannot promote, so check the brand's status first.

The ASA says a YouTube-style title or thumbnail should carry the label, and the FTC says the disclosure belongs in the video, not only in the description. If you run a clip channel or work with clippers, our iGaming clipping compliance guide covers labels at scale.

Social Post and Affiliate Link Examples

X and Instagram posts

• X: "Ad: going live on Kick at 8pm with [Brand]. Bonus hunt, 18+ only. [link]"
• Instagram: use the Paid partnership label (Meta) and still start the caption with "Ad |". The ASA says the platform label can help but may not be enough on its own, and its 2024 note on joint posts recommends a clear, prominent and upfront #ad (ASA).

Affiliate links and promo codes

An affiliate link or code is a paid relationship, so it needs a label even when no fee changes hands. The FTC's own example wording is "I get commissions for purchases made through links in this post", and it says "Paid link" placed right next to an affiliate link should be adequate (FTC). Adapted for casino links:

• "Ad: I earn a commission when you sign up through my link. 18+, T&Cs apply."
• "Paid link: [tracking link]"
• "Ad | Code [CODE] is my affiliate code for [Brand]. I'm paid when you use it."

In the UK, the ASA treats a creator who shares an affiliate link or code as an advertiser and says a discount code alone does not make the commercial relationship clear. Put the word "Ad" in front.

Wording That Does Not Count as Disclosure

Each of these falls short of FTC or ASA guidance, and each has a simple fix.

Sources for this table: ASA and FTC, checked 17 October 2026.

Get Matched With a Casino Sponsor

Disclosure is easier when the sponsor gives you a written brief with the labels, links and age rules for each market, so ask for one before your first stream. We work with casino and crypto casino brands that sponsor streamers, match you with a brand that accepts players from your audience's countries, and negotiate the deal. Applying is free.

You stay responsible for following your platform's rules and the law where you live, and we only match you with brands that can accept your viewers' countries.

Running a casino brand? Send us a brief, or see how our streamer sponsorship management service runs streamer programs.

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