Streamer Sponsorship Cost Calculator: Casino Streamer ROI per FTD

This streamer sponsorship cost calculator shows what a casino streamer campaign is likely to cost per first time depositor before you sign anything. Enter the average viewers, hours per stream and number of streams to get a broad market estimate for the fees, or enter the fee you were quoted. Add your funnel rates and it returns clicks, signups, FTDs, cost per FTD and payback against your player value.

Quick answer: casino streamer fees depend on average viewers, hours on stream, audience markets and the deal structure. Divide the total cost by the FTDs the streams produce and compare the result with what you pay affiliates in the same markets.

How It Works

1. Fee estimate = average concurrent viewers x hours per stream x a market band per viewer hour from a public streamer sponsorship rate card (StreamScheme). It is shown as a low to high range. If you enter a quoted fee, the calculator uses that instead.
2. Total cost = fee per stream x number of streams.
3. Clicks = average concurrent viewers x streams x click through rate. The rate is clicks per stream as a share of the average concurrent count; unique viewers over a stream are higher than the concurrent average, so do not read it as a classic ad CTR.
4. Signups = clicks x signup rate. FTDs = signups x FTD rate.
5. Cost per FTD = total cost / FTDs. This is also the break even point: each FTD has to bring at least this much net gaming revenue.
6. Payback = projected NGR / total cost, where projected NGR = FTDs x your NGR per FTD. Above 1.00x the campaign pays back within the value window you entered; below 1.00x it shows the share of cost it recovers.

Defaults and Where They Come From

The funnel defaults are placeholders for your own data. The fastest way to get real ones is a short test with unique links and promo codes per streamer, then feed the results back into the calculator.

What Moves the Numbers

• Real viewers. Botted concurrents inflate the viewer input and sink every rate after it. Vet chat activity and viewer history first; our streamer sponsorship management service covers that step.
• GEO match. A click from a market you cannot accept is worth nothing. Only count viewers in your licensed markets.
• Deal structure. A hybrid of a smaller fee plus CPA or rev share moves risk to the streamer; Track360 lists a reduced CPA plus rev share as a common hybrid. See how to hire casino streamers for the trade offs.
• Clip rights. Sessions cut into short clips keep sending traffic after the stream ends, which the calculator does not count. In one LuvKaizen campaign for Rainbet, 1,264 videos brought 5.85M impressions in 3 months.

For full market pricing by tier, read the casino influencer marketing cost guide.

Get Streamers Priced Against Your Cost per FTD

Tell us your markets, budget and target cost per FTD. LuvKaizen works with a network of 4,000+ streamers and has run 500+ campaigns since 2018; we come back with a vetted shortlist and a projected cost per FTD for each streamer.

Book a Free Strategy Call